One of the fastest and most cost effective ways to let others know about you, your services, and your products is to generate media visibility. Print, radio, TV, and the Internet can deliver, even broadcast, your message to countless people in your local community and beyond.
How do you get media visibility? Because media visibility involves news coverage, you need to determine, develop, and deliver news angles that are of community interest.
The following suggestions will keep you on track with what the media wants. Remember that TV news editors and anchors, radio news directors and talk show hosts, and print reporters are looking for community news — what’s happening that is of interest to the communities they serve. For example, how does your service or product improve the lives of others? How do you give back to your community? How have you helped others improve their lives or reach their dreams?
1. Pitch feature stories to selected media about actions you are taking to raise funds for public or other community-related programs that show how you fit into the community where you do business.
2. Pitch profiles/news stories about local (or national) celebrities/personalities (even interesting board members/volunteers, etc.) related to community-related projects you are working on or have worked on.
3. Pitch success stories that are uplifting and/or relevant to current news topics.
4. Sponsor/underwrite a local radio or TV program.
5. Establish a community award in recognition of someone else who contributes to the community.
You can and probably already do make a difference in the lives of others. So go ahead and let the media know. As author and radio journalist Wes Nisker of “Crazy Wisdom” fame says, “If you don’t like the news, go out and make your own.”
Get visible!
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Tuesday, March 10, 2009
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