KPG General Visibililty

5 Ways To Generate Visibility

2009-03-10T13:33:00.000-07:00

One of the fastest and most cost effective ways to let others know about you, your services, and your products is to generate media visibility. Print, radio, TV, and the Internet can deliver, even broadcast, your message to countless people in your local community and beyond.
How do you get media visibility? Because media visibility involves news coverage, you need to determine, develop, and deliver news angles that are of community interest.
The following suggestions will keep you on track with what the media wants. Remember that TV news editors and anchors, radio news directors and talk show hosts, and print reporters are looking for community news — what’s happening that is of interest to the communities they serve. For example, how does your service or product improve the lives of others? How do you give back to your community? How have you helped others improve their lives or reach their dreams?

1. Pitch feature stories to selected media about actions you are taking to raise funds for public or other community-related programs that show how you fit into the community where you do business.
2. Pitch profiles/news stories about local (or national) celebrities/personalities (even interesting board members/volunteers, etc.) related to community-related projects you are working on or have worked on.
3. Pitch success stories that are uplifting and/or relevant to current news topics.
4. Sponsor/underwrite a local radio or TV program.
5. Establish a community award in recognition of someone else who contributes to the community.
You can and probably already do make a difference in the lives of others. So go ahead and let the media know. As author and radio journalist Wes Nisker of “Crazy Wisdom” fame says, “If you don’t like the news, go out and make your own.”
Get visible!
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2009 MEDIA HERO AWARD

2008-11-06T07:49:00.000-08:00

NOMINATION FORM: 2009 MEDIA HERO AWARD
Nomination Deadline: December 31, 2008
Award Announced: February 1, 2009

The Media Hero Award was developed last year to honor a media professional who exceeds the call of duty providing more than just professional media expertise when it comes to news about projects that benefit the larger community.

The winner receives an Amazon gift card, first two runner ups receive a Starbucks gift card, all nominees receive a certificate of acknowledgement.

Last year’s nominees for the award were Vesta Copestakes, Editor, West County Gazette (winner), Shane Calvert of KFTY 50 and Elaine Holtz of Women’s Spaces on Santa Rosa Public Access TV.

Please provide the following information about your nominee in a comment to this post (information will be shared only with this year’s selection panel for purposes of determining award only).
Nominee’s Name:
Nominee’s Media Affiliation (media outlet nominee’s position, website, contact info, etc)
Reason Nominee is being nominated:
Your Name:
Relationship to nominee:
Your Contact info:

Generating Media Visibility

2008-11-06T01:57:00.000-08:00

Comming Soon

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2008-10-21T20:21:00.000-07:00

Media Sponsorships

Comming Soon